
The best church theme branding I've ever seen
This is the best church theme I've ever seen.
I'm helping our sending church, Open Door, with next year's theme planning.
The theme is "Sent," taken from Romans 10.15:
And how shall they preach, except they be sent? as it is written, How beautiful are the feet of them that preach the gospel of peace, and bring glad tidings of good things!
Theme? Basic.
Presentation? Mind-blown.
Let me show you graphics then break down why they matter:







Here's a breakdown of why:
Sent theme branding
Arrow theme conveys action, a target to hit, and family discipleship (Ps. 127.4)
Footprint theme conveys a distance to cover, going, and service to the world (Is. 52.7)
"Scent" parody line of scented products to pre-launch the real theme through the months of Nov-Dec
Clear transition from the parody to the real theme ("Sent, not scent")
Handing out "Scent" line items throughout the year
(Not pictured) Family-focused small group strategies to tie in the arrow theme
Rotating main theme branding throughout the year to match the seasons and sermon series emphases
Bottom line:
Every church that has a theme should actually use the theme all year.
Get creative.
Have fun.
Buy our new cologne.
